No brand has ever dominated a segment the way that Chevrolet continues to dominate the competition when it comes to SUVs. In fact, the Bow Tie brand actually invented the segment with the original Suburban back in 1935, and Chevy’s never relinquished control of its own creation. Even now, in the middle of 2014, Chevy’s two full-size SUVs continue to govern the SUV segment. Sales of both the Chevy Suburban and Tahoe are booming to such a degree that production is having a hard time keeping up, easily outstripping expectations for both vehicles.
“Chevrolet’s all-new Suburban and Tahoe offer improved quality, advanced technology and increased fuel efficiency, yet they retain their impressive towing capabilities,” Karl Brauer, senior analyst for Kelley Blue Book, said, explaining the sales numbers for the SUVs. Both vehicles saw sales increases of more than 100% over April 2013, helping Chevy confidently claim basically half of the segment market.
Chevrolet executives are excited about the two vehicles too. “The Tahoe and Suburban are the leading vehicles in the segment, and some of the best Chevrolet has ever built,” Brian Sweeney, Chevy’s U.S. vice president, said. “The demand for these refined, functional, and technology-driven models is proof that consumers agree, as well.”
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